Fashion brand Unmade: bespoke knitwear ready in days

A unique clothing business supported by Innovate UK offers customers the chance to co-create their garments and have them made in 48 hours.

Start-up clothing business Unmade ( https://preview.unmade.com/) has launched innovative new products that will allow shoppers to co-create clothing online or in store and have them made within a few days

The business got off the ground after an Innovate UK-funded feasibility study allowed co-founders Ben Alun-Jones, Kirsty Emery and Hal Watts to test out their idea for Knyttan, a unique software platform.

Unmade worked with music superstar and fashion icon Will.i.am.

By the end of the study in late 2013 the trio knew Knyttan would work. A project with pop star Will.i.am helped to keep things moving. They then joined a Techstars accelerator programme that helped them to meet investors and attract £2 million in seed funding.

Today, the clothing design business employs 22 people at Somerset House in London, where three industrial knitting machines are accepting orders of everything from men's knitwear to custom scarves. A pop-up store housing a further knitting machine has just opened in Covent Garden.

Unmade is working with leading designers, including Christopher Raeburn, Studio Moross, Malika Favre and Moniker, who have created the templates that shoppers use to customise garments to their own taste.

If you'd like to watch more Innovate UK funded success stories head to our playlist here: https://www.youtube.com/playlist?list...

Our latest funding competitions are available from: https://www.gov.uk/government/collect...

Fashion brand Unmade: bespoke knitwear ready in days digital marketing
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Science & Technology	Upload TimePublished on 16 Dec 2015

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